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Ecommerce

An ecommerce growth agency that ties ads, store and customer data to one goal

When ads bring traffic but full carts don't become orders, the problem isn't in one place. Encode works on ads, trust, checkout and repeat purchase together for Shopify and WooCommerce stores, and manages ROAS on real sales data.

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The problem

4 problems that stall ecommerce growth

  • High cart abandonment.

    Products go into the cart but checkout isn't completed; small doubts about shipping, returns, invoicing or payment lose the sale.

  • Trust gaps.

    No reviews, conflicting policy pages, broken widgets. First-time visitors don't know the brand, so they don't buy.

  • Misreported ROAS.

    The Pixel sends incomplete data, campaigns learn from the wrong signals, and ad platform sales never match store sales.

  • One-time customers.

    Customers buy once and disappear; the email list is small, there's no segmentation, and repeat purchase is left to chance.

The system

The system Encode builds for ecommerce

  • Ads — campaigns that learn from the right signals.

    Meta, Google Shopping and Performance Max, backed by Pixel + Conversions API and a clean product feed.

  • Web — a store that makes buying easy.

    Trust signals, clear policies, speed, and simple collection of invoicing and delivery details on product, cart and checkout pages.

  • CRM — data that knows your customer.

    Order and customer data segmented; repeat-purchase, cart-reminder and campaign flows run automatically.

  • AI — instant answers and steady content.

    A WhatsApp assistant answers product, shipping and returns questions 24/7; the content service produces campaign and product content in your brand voice.

Recommended services and AI solutions

Case study — Uniqlooms

Uniqlooms — luxury home textiles, Shopify

Need
Reach luxury home-textile buyers in Turkey and get visitors who add to cart to complete their purchase.
What we did
Shopify conversion audit (trust signals and checkout flow), an invoicing details field in the cart and cart drawer, Meta ads management.
How the system works
Meta campaigns learn from the store's purchase data, and budget moves to the campaigns that hit the ROAS target. Every store improvement helps the same ad budget turn into more sales.
Read the Uniqlooms case study

Some of the brands we work with in this industry

  • Uniqlooms
  • Sharge Türkiye
  • Bobajoy by Döhler
  • Billy Jealousy
  • Moodbasic
  • Moore for me
  • Mispasta
  • Fes'ci Börek

FAQ

About ecommerce growth

What does an ecommerce growth agency do?

An ecommerce growth agency improves an online store's traffic, conversion and repeat purchase by running advertising, store development and customer data together. Encode builds and measures these three areas as one system.

How do you reduce cart abandonment?

First we find where abandonment happens in the data: shipping information, payment options, invoicing fields, trust signals or page speed. Then we fix the step causing the biggest loss and use cart-reminder flows to win back the rest.

Why might my Meta ads ROAS look low?

The most common reason is incomplete tracking: with Pixel alone, some sales never reach Meta and the algorithm learns from the wrong data. Server-side tracking with Conversions API and a correct catalogue setup are usually the first fix.

I sell on marketplaces. Can you help with my own store too?

Yes. We help you keep marketplace sales while building control over brand, customer data and margin on your own store. We plan the balance between channels together in the review call.

How much does an ecommerce agency cost?

It depends on store size, number of channels and scope; it's confirmed in the review call. Ad spend is paid directly from your own account to the platforms.

Let's see where your store loses sales

In 30 minutes we'll review your ad tracking and checkout flow and share the three fixes with the fastest impact.

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