B2B & Manufacturing
In B2B a sale can take months, and one qualified lead can be your biggest order of the year. Encode combines buyer-focused ads, a CRM that tracks every quote and AI automation that builds new target lists, in one flow for manufacturers and B2B service firms.
The problem
New customers mostly come from events and personal networks; digital channels don't produce steady demand.
Google Ads brings job seekers, students and consumers; sales wastes time filtering out real buyers.
Quotes go out and are forgotten; nobody knows which stage each one is at or who owns the follow-up.
Capacity, certifications, specs and references are missing or only in Turkish; overseas buyers and procurement teams can't find what they need.
The system
Google Ads built around product and service queries, kept clean with negative keyword discipline; LinkedIn and export-market campaigns where they fit.
Multilingual pages that clearly present capacity, certifications, technical documents and references, and make quote requests easy.
Every lead logged with its source; quote stages, reminders and follow-up owners assigned automatically.
Target company lists built by industry and region, personalised first-touch messages and follow-up sequences, replies logged in the CRM.
To strip consumer searches out of the budget and focus on genuine buyer queries.
To turn quote follow-up from a personal habit into a measurable process.
For a corporate site whose technical detail and trust signals lead procurement to a quote request.
To create steady new company conversations beyond trade shows and referrals.
So sales, quoting and operations teams can find company documents in seconds.
FAQ
B2B digital marketing is an approach that helps companies selling to other businesses reach qualified buyers through digital channels and manage that demand across a long sales cycle. Ads, a corporate website, CRM follow-up and direct outreach work together.
Yes, when it's set up properly. Procurement teams search for suppliers by product name, specification and service type. Focusing on those high-intent queries and excluding consumer and job searches with negative keywords is what decides lead quality.
Not when it's done properly. Target lists are kept narrow by industry and fit, every message is personalised to the company, and volume is controlled. Companies that don't reply or say they're not interested aren't contacted again.
Yes. We build export-focused setups with English and market-specific pages, country-level ad campaigns and overseas company lists. Turkey is our priority market, and we also work across the EU, UK and MENA.
It depends on channels, target markets and the CRM/AI scope; it's confirmed in the review call. Ad spend is paid directly from your company's own account to the platforms.
In 30 minutes we'll review your ads, website and quote process and share the first three steps to more qualified leads.
