Industries
Growth systems built for health tourism, ecommerce and B2B
An international patient enquiry, a shopper at checkout and a six-month B2B deal can't be handled the same way. Encode focuses on three industries and builds ads, web, CRM and AI around how each one actually sells.
Our focus industries
Health Tourism
A compliant marketing system that answers international patient enquiries fast and in their language, and routes each one to a coordinator and your CRM.
Health tourism marketingEcommerce
A growth system for Shopify and WooCommerce stores that improves ads, trust and checkout together, and manages ROAS on real sales data.
Ecommerce growthB2B & Manufacturing
A B2B system that finds qualified demand in long sales cycles, tracks quotes in your CRM and builds new target lists with AI.
B2B digital marketing
Why we work by industry
Different channels.
Health tourism runs on WhatsApp and multilingual search; ecommerce on Meta and shopping ads; B2B on high-intent search and direct outreach.
Different conversions.
Success is a purchase in one industry, a consultation in another and a quote request in a third. The right definition sends budget to the right place.
Different rules.
Healthcare advertising regulation, distance-selling and invoicing rules in ecommerce, and buying committees in B2B all shape the plan.
The same backbone everywhere
- 01
Ads
Reach people with the right intent.
- 02
Web
Build trust and capture the enquiry.
- 03
CRM
Move every lead to the right person without losing it.
- 04
AI
Faster replies, automated follow-up, lighter workload.
FAQ
About industry-specific systems
Which industries does Encode specialise in?
Encode focuses on three industries: health tourism, ecommerce, and B2B & manufacturing. This focus means proven setups for each industry's channels, tracking and regulations, so projects start faster.
My industry isn't listed. Can we still work together?
Yes, if the need and structure fit. Service businesses with long sales cycles and brands that sell online usually fit this approach well. We assess fit together in the review call.
What does an industry-specific system mean?
An industry-specific system is ads, website, CRM and AI automation designed around that industry's customer journey. In health tourism, for example, enquiries are routed by language and treatment; in B2B they're tracked by quote stage.
How do you keep client data separate?
Each client's accounts, data and strategy are kept separate. Access to ad accounts, websites and CRMs is permission-based and used only for that client's work. One client's data is never used in another client's project.