SEO & GEO
Your buyers no longer only search Google. They ask ChatGPT, Perplexity, Gemini and Claude, and read Google's AI Overviews without leaving the results page. Encode runs all three together: SEO to rank, GEO to be cited in AI answers, and AIO to be a source in Google's AI summaries.
Classic search
Classic search shows a list. Our job is to move you up it; the user clicks and lands on your site.
AI answer engine
An AI answer engine has no list. The model answers the question itself and names a handful of brands or sources inside that answer. To be one of them, your page needs to answer the question clearly, the facts need to be verifiable, and your brand needs to be described consistently by other credible sources.
Put simply: ranking is your position on a list; being cited is being part of the answer. Both rest on the same foundations, but they need different work and different measurement.
One report covering technical health, current rankings, content gaps and how AI assistants describe your brand today.
Indexing, speed, redirects, hreflang and schema issues fixed in priority order. Content work doesn't pay off on a weak technical base.
A written plan: which page answers which search intent, the wording your brand uses everywhere, and which outside sources to be present in.
New content published each month to plan, existing pages updated, and outside brand mentions tracked.
A monthly report with Search Console and GA4 data, organic conversions, AI Overview checks and AI assistant question-set results. It separates exact measurement from sampled measurement, clearly.
Search gets you found; a fast reply turns a visitor into a customer. The AI Help Desk & WhatsApp Assistant answers visitors arriving from search or from an AI assistant, 24/7 and in their own language, captures the enquiry and hands over to your team when needed. Every conversation is logged in your CRM, so organic enquiries are measured too.
See the WhatsApp AI assistantOur case studies show how the systems we build work: the client's challenge, what we did and how the system works today.
See case studiesFAQ
GEO (Generative Engine Optimisation) is the work of getting a brand cited and recommended in answers from AI assistants such as ChatGPT, Perplexity, Gemini and Claude. It rests on consistent brand information everywhere, clear citable answers on your pages, and mentions in credible outside sources.
AIO is the work of getting your pages included as source links in Google's AI Overviews and AI Mode. Google says there are no extra technical requirements: the page must be indexed, eligible to show with a snippet, and give a clear, trustworthy answer. Inclusion can't be guaranteed, but strong technical SEO and well-structured content improve the odds.
No. SEO is the foundation of AI search. AI Overviews cite pages from Google's index, and AI assistants that search the web rely on pages they can crawl and understand. What has changed is that ranking is no longer the only goal; being part of the answer has to be measured too.
It depends on scope and competition, and becomes clear in the review call. Once technical fixes are in place, measurement runs on accurate data; the effect of content and brand mentions builds with consistent work.
We ask a market-specific question set of ChatGPT, Perplexity, Gemini and Claude at regular intervals and record whether you're mentioned and which page is cited. Because answers vary by user, phrasing and time, this is sampled rather than exact. Reports show it as a trend, kept separate from exact data.
Pricing depends on the size of your business, the number of target languages and markets, and the scope; it's confirmed in the review call. You can take it as a project or as a monthly retainer.
In a 30-minute call we look at your site's technical health and how AI assistants describe your brand, and show you the most important gap. Free, no commitment.
