Case studies
Our case studies show the systems we've built: the client's challenge, what we did and how the system works today.
Read our case studiesAI Solutions · Sales
AI sales automation that finds the right accounts and never forgets a follow-up
AI builds your target account list, writes a personalised first message for each company and runs the follow-up sequence. Replies land in your CRM, so your team only talks to prospects who are interested.
encode.outreach n8n · live
- 01Ideal customer profilecriteria
- 02Target accounts & contactsverified
- 03Personal first touch & follow-upAI
- 04Reply → CRM tasksales
The problem
Why new business is so slow
List building eats selling time.
Finding companies, the right decision-maker and verified contact details takes days.
Mass emails don't work.
One template sent to everyone doesn't get opened, and when it does, it doesn't get replies.
Follow-ups slip.
The first email goes out; the second and third get lost in a busy week. Replies scatter across inboxes.
How it works
- 01
Ideal customer defined
Sector, region, company size and target job titles, agreed together.
- 02
Target list built
The system finds matching companies and the right people, then verifies their details.
- 03
Personal outreach and follow-up
Each company gets a first message written for its context, followed by a timed sequence.
- 04
Replies flow into your CRM
Positive, negative and "come back later" replies are sorted; interested accounts become tasks for sales.
What's included
Ideal customer profile work
We start from your best existing customers to define who to target.
Target account and contact list
Matching companies, decision-makers and verified contact details.
AI-personalised messages
Each message reflects the company's sector, size and current situation.
Automated follow-up sequences
Non-responders get follow-ups at set intervals from a fresh angle; the sequence stops when they reply.
Reply classification and CRM sync
Replies are sorted by AI and pushed to CRMs such as Perfex, Kommo, Pipedrive, Odoo and Zoho.
Transparent n8n workflows
Everything runs on n8n; every step is visible and can be adjusted.
Who it's for
Setup and subscription
- What we set up
- Ideal customer profile, list-building workflow, message and follow-up templates, sending infrastructure, reply classification, CRM connection.
- Go-live
- Your first outreach sequence starts once targeting criteria and messaging tone are approved and the sending setup is tested. Setup time depends on scope and is confirmed on the review call.
- Pricing
- Based on the scale of your business; confirmed on the review call.
Your monthly subscription includes
- An agreed monthly volume of target accounts and touches
- Ongoing optimisation of messages and sequences based on results
- Management of n8n workflows, sending infrastructure and the AI model
- A monthly outreach, reply and meetings report
- Direct access to the founder
FAQ
Common questions
What is AI sales automation?
AI sales automation uses software and AI to run repetitive sales steps automatically: finding prospects, first contact, follow-up and record-keeping. The system Encode builds connects these steps in n8n and feeds the results into your CRM.
Won't the emails look like spam?
No, because each company receives a message written for it, not a mass template. Sending volume is also ramped up gradually to protect your domain reputation.
Is B2B cold outreach legal?
Yes, when it's set up properly. In the UK and much of the EU, B2B email outreach is generally permitted under legitimate interest, provided it is relevant and every message includes a clear opt-out. In Turkey, marketing messages to merchants and tradespeople don't need prior consent as long as they can opt out, while messages to individuals need prior consent registered on the Message Management System (İYS). We build opt-out handling, İYS checks and market-specific rules (GDPR, PECR, KVKK) into the setup, but we recommend confirming final compliance with your own legal adviser.
Which channels do you use for outreach?
Personalised email is the main channel. Additional channels are agreed on the review call, based on your target market and its rules.
Will it work with my CRM?
Yes. It connects to Perfex, Kommo, Pipedrive, Odoo, Zoho and other CRMs with an API. If you don't have a CRM yet, setting one up can be planned as a separate service.
How many hours did your sales team spend on lists this week?
In a 30-minute review we'll define your ideal customer and show what your first target list would look like.