CRM & Automation

CRM implementation and automation: every lead to the right person, on time

When enquiries are scattered across WhatsApp, email and forms, nobody notices the customers you lose. Encode selects, implements or migrates the right CRM and uses n8n to connect every step from ad click to closed deal.

Who this is for

  1. Businesses losing leads.

    Messages sit in different channels, follow-up depends on individuals, and nobody knows who asked about what.

  2. Teams with a CRM nobody uses.

    The system exists, but people drift back to spreadsheets; data is incomplete and reports can't be trusted.

  3. Teams stuck on repetitive manual work.

    The same data typed into three systems; quotes and reminders sent by hand.

Scope

  • CRM selection

    A reasoned recommendation across Perfex, Kommo, Pipedrive, Odoo and Zoho, based on your processes, budget and team.

  • Setup and configuration

    Pipelines, stages, fields, permissions and reports built around how you actually sell.

  • Data migration

    Customer and deal data cleaned, deduplicated and moved from old systems or spreadsheets.

  • Lead routing

    Leads from ads, forms, WhatsApp and email assigned automatically by source, language or product.

  • n8n integrations

    CRM connected to your website, store, accounting, ad platforms and messaging, with error logging on every flow.

  • Training and adoption

    Short training and clear usage rules so the team actually uses it.

Process

  1. 01

    Process map

    We document what happens today, from first enquiry to sale.

  2. 02

    Design

    Pipeline, fields, automation rules and integrations, agreed in a written plan.

  3. 03

    Build and test

    Built on test data first; every flow tested end to end.

  4. 04

    Go-live and follow-up

    Switch over with your team, then monitor and fine-tune flows in the first weeks.

Platforms we use

  • Perfex CRM
  • Kommo
  • Pipedrive
  • Odoo
  • Zoho CRM
  • n8n
  • WhatsApp Cloud API
  • Google Workspace
  • Webhooks / REST APIs

Pair it with: AI Lead & Sales Automation

Once the CRM is live, the next question is who fills it. AI Lead & Sales Automation builds target company lists, drafts personalised first-touch messages, runs follow-up sequences and logs replies straight into your CRM. Your new system starts filling from day one.

See AI lead automation

Case study

Our case studies show the systems we've built: the client's challenge, what we did and how the system works today.

Read our case studies

FAQ

Common questions

How long does a CRM implementation take?

Setup time depends on scope and is confirmed in the review call. Scope is driven by the number of users, the data to migrate and the integrations; multi-channel integrations and migrations need more planning. We share a firm timeline in writing once the process map is done.

Which CRM is right for my business?

The right CRM fits your processes and the way your team will actually work. For example, Kommo can suit WhatsApp-led sales, Perfex suits teams wanting invoicing and projects together, and Odoo suits those needing ERP. We're not tied to any vendor.

What is n8n and why do you use it?

n8n is an open-source automation platform that connects software and automates workflows. It can run on your own server, so you keep control of your data and costs don't scale per task. It lets us build reliable integrations without custom software.

Will I lose my existing data?

No. We back up data before migration, map fields and remove duplicates. We test with a sample first, then move everything.

How much does CRM implementation cost?

It depends on the CRM, number of users, integrations and migration scope; it's confirmed in the review call. CRM licence fees are paid separately to the software vendor.

Find where your leads go missing, in 30 minutes

We'll map your current enquiry-to-sale flow together and show you the biggest leak and how to fix it.