Health Tourism
Medical tourism marketing that doesn't lose international patient enquiries
When an overseas enquiry waits hours for a reply, it goes to another clinic. Encode builds multilingual ads, fast first response and coordinator follow-up into one flow for clinics, hospitals and health tourism facilitators in Turkey, within healthcare advertising rules and platform policies.
- 01Multilingual first reply (WhatsApp AI)24/7
- 02Qualification: treatment, dates, countryautomated
- 03Coordinator assignment + CRMby language
- 04Booking & source reportad → patient
The problem
4 problems that stall health tourism growth
Slow replies, lost enquiries.
Patients write from other time zones; an out-of-hours WhatsApp message waits until morning, and the patient has messaged several clinics at once.
Language and coordinator bottlenecks.
Arabic, English, German and Russian enquiries pile onto the same few coordinators; nobody knows who replied or who got a quote.
No line between ad spend and patient arrivals.
The ad dashboard shows form fills, not which country or campaign actually led to a patient arriving.
Regulatory and platform limits.
Healthcare ads are restricted in wording, imagery and targeting; non-compliant ads get rejected, accounts get restricted, or legal risk follows.
The system
The system Encode builds for health tourism
Ads — right country, right language.
Country- and language-based Google and Meta campaigns with compliant, informative messaging and server-side conversion tracking.
Web — multilingual pages that build trust.
Fast landing pages that clearly explain treatment information, the process, accommodation and contact options, and capture the enquiry.
CRM — every enquiry to a coordinator.
Leads auto-assigned by language, country and treatment area; quotes, documents and follow-ups tracked on one screen.
AI — first response, 24/7.
A WhatsApp assistant replies in the patient's language, collects key details and documents, and hands every question that needs medical judgement to a coordinator.
Recommended services and AI solutions
Performance Marketing
To shift country and language budgets to campaigns that turn into actual patient arrivals.
Web & Ecommerce
For multilingual pages that meet an international patient's need for trust and information.
CRM & Automation
To end lost leads and double handling between coordinators.
AI Help Desk & WhatsApp Assistant
To answer every enquiry within minutes, in the patient's language, whatever the time zone.
AI Social Media Content Service
For regular, compliant content, with your brand profile and regulatory restrictions built into the rules.
Some of the brands we work with in this industry
FAQ
About medical tourism marketing
What is medical tourism marketing?
Medical tourism marketing is the process of promoting a healthcare provider to prospective patients abroad through digital channels and managing their enquiries through to arrival. It combines advertising, multilingual web pages, fast communication and CRM follow-up.
Which healthcare advertising rules do you follow?
We don't use outcome promises, success guarantees, before/after comparisons or misleading health claims. We follow Turkey's healthcare advertising regulations and Google's and Meta's healthcare policies, and factor in the rules of each target country.
Does the WhatsApp assistant give medical advice?
No. The assistant answers general questions about the process, contact, documents and appointments, and collects the patient's details. Anything that needs a medical opinion is handed to your coordinator or physician.
Which countries and languages do you advertise in?
Campaigns are planned around your target countries and languages, including English, Arabic, German and Russian. Country selection is agreed together, based on demand potential and your coordinators' capacity.
How much does a medical tourism marketing agency cost?
It depends on the number of target countries, channels and the CRM/AI scope; it's confirmed in the review call. Ad spend is paid directly from your own account to the platforms.
Where are your international patient enquiries going missing?
In 30 minutes we'll review your enquiry flow from ad to coordinator and show you the biggest leak and how to fix it.