Performance Marketing
If you can't see which campaign turns into revenue, optimisation is guesswork. Encode fixes tracking first, then moves budget to what pays back. Across Google Ads, Meta and TikTok, with GA4, Pixel and Conversions API.
The dashboard shows clicks and impressions, not which sale came from which ad.
Costs keep rising while ROAS stalls or drops.
The agency reports form fills; sales says the leads are poor. Nobody looks at the same numbers.
One report showing current structure, conversion definitions and wasted spend.
GA4, Google Tag Manager, Meta Pixel and Conversions API, measuring sales and leads accurately and without duplicates.
Search, Performance Max and Shopping campaigns structured around high-intent queries.
Audience, creative and bidding tests on a steady cycle, scaling what wins.
Budget allocated by real return per channel and campaign; weak spend gets cut.
Board-level reports that tie ad spend to sales data in your CRM.
Review accounts, tracking and competitor activity; list where money leaks.
Fix the data before optimising. A campaign measured wrong scales in the wrong direction.
Build the structure and start planned creative and audience tests.
Shift budget on weekly data and grow the campaigns that win.
Ads create demand; slow replies lose it. The AI Help Desk & WhatsApp Assistant answers ad-driven messages 24/7 in multiple languages, handles common questions, collects booking or quote details and hands over to your team when needed. Every conversation is logged in your CRM, so you can see which ads bring real customers.
See the WhatsApp AI assistantFAQ
Start with tracking: can the agency connect ads to real sales in your CRM? Then check that ad accounts are opened in your name and that reports focus on revenue and cost, not clicks. At Encode, ad accounts and data always belong to the client.
Performance marketing is an approach that manages ad budget against measurable outcomes such as sales, leads or bookings. Success is judged by what each unit of spend returns, not by impressions or clicks.
Browser restrictions and ad blockers mean Pixel-only tracking misses conversions. Conversions API sends conversion data to Meta server-side, so the algorithm learns from more complete data. Pixel and CAPI should run together with deduplication.
Once tracking is fixed, your reports start filling with accurate data. Campaign optimisation needs test data to build up before it settles; how long that takes depends on your budget, industry and scope, and is confirmed in the review call.
Fees depend on your business size, number of channels and scope; they're confirmed during the review call. Ad spend is paid directly from your own account to the platforms.
We'll review your accounts and tracking and show you the biggest leak. Free, no commitment.
