Web & Ecommerce

Ecommerce and web development built to sell, not just to look good

A site that looks great but doesn't convert wastes your ad budget. Encode builds Shopify, WooCommerce and WordPress sites that turn visitors into customers and connect cleanly to your ads and CRM, and fixes existing sites with the same goal.

Who this is for

  1. Stores with traffic but few sales.

    Visitors arrive and add to cart, but checkout isn't completed.

  2. Slow or fragile sites.

    Pages load late, plugins clash and nobody wants to press "update".

  3. Brands rebuilding or switching platforms.

    You need a clear platform decision and a migration that protects SEO.

Scope

  • Platform choice and planning

    A reasoned Shopify, WooCommerce or WordPress decision based on your model, catalogue and team.

  • Design and build

    Mobile-first, on-brand pages with a simple path to purchase.

  • Conversion optimisation

    Find and fix trust and usability gaps on product, cart and checkout pages.

  • Speed and performance

    Image, code and server improvements, tracked against Core Web Vitals.

  • Security and maintenance

    Planned updates, backups and hardening.

  • Migration and integrations

    Products, customers and URLs moved without loss; payments, shipping, invoicing, CRM and ad tracking connected.

Process

  1. 01

    Discovery

    Review the current site, sales data and user journey; map where sales drop.

  2. 02

    Structure and design

    Sitemap, page structure and design for your approval.

  3. 03

    Build and test

    Built on staging first; payments, forms and tracking tested end to end.

  4. 04

    Launch and improve

    Controlled go-live, then improvements based on early data.

Platforms we use

  • Shopify
  • WooCommerce
  • WordPress
  • Cloudflare
  • Google Tag Manager
  • Google Analytics 4
  • Google Search Console
  • Stripe
  • iyzico

Pair it with: AI Help Desk & WhatsApp Assistant

When a ready-to-buy visitor's question goes unanswered, the sale goes with it. The AI Help Desk & WhatsApp Assistant answers shipping, returns, payment and product questions 24/7 and hands over anything it can't solve. On corporate sites, it captures enquiries and logs them straight into your CRM.

See the WhatsApp AI assistant

Case study

Uniqlooms — luxury home textiles, Shopify

Challenge
High-ticket buyers want trust and clear information, and the store had points that made the purchase decision harder.
What we did
Shopify conversion audit (trust signals and checkout flow), an invoicing details field in the cart and cart drawer, Meta ads management.
How the system works
Store and ads work towards the same goal; Meta campaigns learn from purchase data and budget moves to the campaigns that sell.
Read the Uniqlooms case study

FAQ

Common questions

Should I choose Shopify or WooCommerce for my online store?

Shopify usually suits brands that want fast setup, low technical maintenance and easy international selling. WooCommerce suits those who need deep customisation, WordPress content strength and full server control. The right choice depends on your catalogue, team and integrations.

Can I increase sales without rebuilding my site?

Often, yes. Trust gaps at cart and checkout, slow pages and broken components can be fixed without a rebuild. We look at the data first and recommend the fix with the fastest impact.

Will a site migration hurt my Google rankings?

It can, if it isn't planned. URL mapping, 301 redirects and preserved metadata keep migration losses to a minimum, and we monitor Search Console after launch.

Will I be able to manage the site myself?

Yes. We set it up so you can update products, content and campaigns from the admin panel, and hand it over with training. Ongoing technical maintenance is available if you prefer.

How much does a website cost?

It depends on page count, catalogue structure, integrations and design scope; it's confirmed in the review call. We also help you drop features you don't need.

Let's find where your site loses sales

In a 30-minute call we'll review your site, speed and checkout flow and share the first three fixes.