Sharge Türkiye
- Challenge
- Sales on Shopify and marketplaces, with ad and sales data spread across separate dashboards.
- What we did
- Took over Meta and Google Ads management and brought ad and sales tracking into one view.
CASE STUDY · E-COMMERCE
Shopify conversion improvements and a ROAS-led Meta ads structure for Uniqlooms
We removed conversion blockers on luxury home textile brand Uniqlooms' Shopify store and rebuilt its Meta ads around a ROAS target.
- Client
- Uniqlooms
- Market
- Turkey
- Services
- Web & E-commerce, Performance Marketing
- Platforms
- Shopify, Meta Ads
The challenge
Luxury home textiles are a high-ticket purchase. Buyers want trust, clear product information and a smooth checkout before they commit, and the store had points that made that decision harder. The Meta ads were set up around general objectives rather than return on sales.
What we did
Store
Ran a conversion audit on the Shopify store (trust signals and checkout flow) and added an invoicing details field to the cart and cart drawer.
Ads
Rebuilt the Meta ads structure around a ROAS target.
One goal
Tied the store and the ads to the same goal — return from sales.
How the system works
Meta campaigns learn from the store's purchase data. Budget moves to the campaigns that hit the ROAS target, and spend that misses it gets cut. Every store improvement helps the same ad budget turn into more sales.
FAQ
Which tools were used?
Shopify, Meta Ads. Tools were chosen to fit the client's existing setup.
Could this work for another e-commerce business?
Yes, the core flow can be adapted. Rules, channels and CRM structure are rebuilt around each business's own process.
How long does a similar setup take?
Setup time depends on scope and is confirmed in the audit call. Your existing accounts, website and CRM define that scope.
How would a similar system work for you? Let's take a look.
In a 30-minute Free AI & Growth Audit we'll discuss how a system like the one we built for Uniqlooms would work in your business.
More case studies
Thor Ajans
- Challenge
- Few but valuable projects, and no way to see which searches led to quote requests.
- What we did
- Rebuilt search campaigns around quote requests and tracked each request as a conversion.