CASE STUDY · B2B
We rebuilt search campaigns for exhibition stand producer Thor Ajans around quote requests, so it's clear which searches bring in business.
Exhibition stand production runs on a small number of high-value projects, and enquiries need to arrive in time for the trade show calendar. Broad searches were using up budget, and there was no way to see which searches led to a real quote request.
Rebuilt the Google Ads search campaigns around quote requests.
Set up tracking that records each quote request as a conversion.
Filtered out queries that don't bring in business.
Every quote request is recorded as a conversion in Google Ads, and campaigns optimise towards that signal. Search terms are reviewed regularly, and queries that don't lead to quotes are added as negative keywords, so budget stays focused on real buyer searches.
Google Ads. Tools were chosen to fit the client's existing setup.
Yes, the core flow can be adapted. Rules, channels and CRM structure are rebuilt around each business's own process.
Setup time depends on scope and is confirmed in the audit call. Your existing accounts, website and CRM define that scope.
In a 30-minute Free AI & Growth Audit we'll discuss how a system like the one we built for Thor Ajans would work in your business.
